Personalised text gets ignored. Personalised video does not. Here is how AI avatar videos work in B2B outreach — and why the results speak for themselves.
Personalised emails perform better than generic ones — that is not a new insight. But by now, everyone knows this. Almost every tool promises personalisation. The result: recipients recognise the pattern and ignore the message anyway.
What truly stands out: a video. And not just any video — one in which someone speaks directly to the recipient, calls them by name, references their company, and makes a concrete observation about their situation. That is exactly what an AI avatar video does.
The concept is straightforward: you record one short video. Your face, your voice, your style. getProspects trains your personal AI avatar from that recording.
From that point on, the system handles everything. For every contact in your campaign, an individual video is generated — with the right name, the relevant context, and a personal hook. You never have to step in front of the camera again.
The numbers make the case: at getProspects, the average video watch rate is 62%. More than half of the recipients who receive the video actually watch it. For comparison: typical email open rates are often below 30%.
getProspects also has a recording module: while your avatar speaks, it shows automatically generated screen content — for example, an analysis of the recipient's website, a relevant PDF, or a LinkedIn profile.
This does not look like a video made for everyone. It looks like a video someone made specifically for that one person.
AI avatar videos in outreach pay off particularly when the average customer lifetime value is high. The more valuable a new client is, the more it justifies using a medium that actually lands.
Agencies, consultants, SaaS providers, service companies — anywhere where a first conversation is the decisive step.
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