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The AI Prompt Guide for B2B Outreach

How to use ChatGPT, Claude & Co. to write personalised cold outreach messages that actually get replies.

Last updated: April 2025 Reading time: 10 min Free

What to expect

  1. 01 Why generic AI texts don't convert
  2. 02 The Prompt Framework for B2B Outreach
  3. 03 Role, Context, Task, Format
  4. 04 Personalisation with real signals
  5. 05 Subject lines that get opened
  6. 06 Writing LinkedIn messages with AI
  7. 07 Iteration and quality control
  8. 08 Prompt library: 10 ready-to-use templates
Chapter 01

Why generic AI texts don't convert

AI-generated messages have a bad reputation — and rightly so. Most look as if someone pasted a template into ChatGPT and hit send. The result: messages that feel like mass emails.nnThe problem is not with the AI. It lies in the prompt. If you don't give the AI concrete information about the recipient, you won't get personalised texts back.

83%
of recipients instantly recognise generic AI texts
4x
higher reply rate with personalised messages
12s
average decision time per email
AI is only as good as its input. Garbage in, garbage out — even with GPT-4.
Chapter 02

The Prompt Framework for B2B Outreach

A good outreach prompt consists of four building blocks: Role, Context, Task and Format. When all four are clearly defined, every AI model delivers significantly better results.nnThis framework is not complicated — but it requires discipline. Most users leave out one or two blocks and then wonder why the texts sound generic.

1
Define your role
Tell the AI who you are: industry, position, typical customer problems. This is the foundation for tone and context.
2
Provide context
Give information about the recipient: company, position, a recent signal such as a job posting or LinkedIn post. The more specific, the better.
3
Describe the task
What should the AI write? First-line opening, full message, subject line? Be specific: tone, length, goal.
4
Specify the format
Plain text or HTML? Bullet points or prose? With or without CTA? Define the format, otherwise the AI decides on its own.
Role + Context + Task + Format = a prompt that consistently delivers great results.
Chapter 03

Personalisation with real signals

Real personalisation is based on real data. Not on the name, not on the company — but on a signal that shows you truly know the recipient.nnSignals are everywhere: LinkedIn posts, job postings, company news, reviews on Glassdoor, press releases. The AI can turn these signals into a relevant opening line — if you give it the signal.

01
LinkedIn Activity Feed
Posts, comments, likes — show topics currently on the recipient's mind.
02
Job Postings
What roles are being hired? Reveals growth areas and current challenges.
03
Company News
Funding rounds, expansions, new products — occasions for relevant opening lines.
04
Technology Stack
Which tools does the company use? Shows priorities and potential integrations.
05
Review Platforms
Glassdoor, Kununu — reveal internal challenges and company culture.
A concrete signal makes the difference between generic and "how did they know?".

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