How to use ChatGPT, Claude & Co. to write personalised cold outreach messages that actually get replies.
AI-generated messages have a bad reputation — and rightly so. Most look as if someone pasted a template into ChatGPT and hit send. The result: messages that feel like mass emails.nnThe problem is not with the AI. It lies in the prompt. If you don't give the AI concrete information about the recipient, you won't get personalised texts back.
A good outreach prompt consists of four building blocks: Role, Context, Task and Format. When all four are clearly defined, every AI model delivers significantly better results.nnThis framework is not complicated — but it requires discipline. Most users leave out one or two blocks and then wonder why the texts sound generic.
Real personalisation is based on real data. Not on the name, not on the company — but on a signal that shows you truly know the recipient.nnSignals are everywhere: LinkedIn posts, job postings, company news, reviews on Glassdoor, press releases. The AI can turn these signals into a relevant opening line — if you give it the signal.
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