How B2B teams make first contact today. With templates, data sources and best practices.
Recipients have adapted. What worked five years ago now lands in spam automatically or is reflexively ignored. Open rates for generic B2B emails are below 10 percent. Reply rates even lower.
The problem is not the channel. Email still works. The problem is generalisation. When you write 500 people with the same text, you are treating them all as a target group instead of as individuals.
Personalisation is more than the first name in the subject line. Real personalisation shows that you know what the recipient is working on, what challenges they face and why your offer is relevant right now.
That means research. Read the website, go through the LinkedIn profile, look for current news. Manually that takes 20 to 40 minutes per contact. With the right tool it runs automatically.
High-quality initial outreach needs high-quality data points. These five sources deliver the context that makes your emails go from generic to relevant.
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